Virgin Sport and ASICS launch London 10K for 2019

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The ultimate tour of London! Virgin Sport and ASICS launch ‘most vibrant running event’ for 2019

  • The London 10K will see runners take to the streets of the capital on Sunday 21 July
  • The route will take in iconic landmarks such as Big Ben, The London Eye and Westminster Abbey
  •  Live bands and DJs will keep the pace going as runners approach the Downing Street finish line 

Virgin Sport and ASICS have joined forces for ‘the most vibrant running event’ of 2019. 

The London 10K, formerly the British 10K, will see runners take to the streets of the capital on Sunday 21 July. 

Starting at Piccadilly, the race promises the ‘ultimate tour of London’, taking in iconic landmarks such as Big Ben, St James’s Palace and Westminster Abbey. 

The ASICS London 10K, formerly the British 10K, will see runners take to the streets of the capital on Sunday 21 July

The ASICS London 10K, formerly the British 10K, will see runners take to the streets of the capital on Sunday 21 July 

The route also runs past the True Geographical Centre of London, down a closed Regent Street, the Strand and Embankment, before giving runners the best view across the river of the London Eye.    

Live bands and DJs will keep the pace going as runners approach the Downing Street finish line. 

Participants will run past iconic landmarks in the capital such as The London Eye, Big Ben, St James' Palace, Trafalgar Square and Westminster Abbey

Participants will run past iconic landmarks in the capital such as The London Eye, Big Ben, St James’ Palace, Trafalgar Square and Westminster Abbey 

Cathy McGinnis, Marketing Manager of ASICS UK said: ‘ASICS doesn’t view running as an elitist sport. 

‘We’re here to encourage everyone to get up and run – and partnering with Virgin Sport for the ASICS London 10K made perfect sense. 

‘It’s an epic yet inclusive route for all runners and we’re very excited to see London unite and win the long run on July 21st.’

Runners can track their training progress using the OneASICS Runkeeper Go App and take part in free weekly running sessions to get them prepared for the big day

Runners can track their training progress using the OneASICS Runkeeper Go App and take part in free weekly running sessions to get them prepared for the big day

Participants can take part in free weekly training runs where they will find support and encouragement from fellow ASICS London 10K runners and ASICS ambassadors. 

They can also track their training progress using the OneASICS Runkeeper Go App.  

Tickets are on sale now priced at £50. To find out more about the ASICS London 10K visit www.asicslondon10k.com

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